Accelerator Program

Darrell Cain is director of training for MaxWell Realty. Darrell has been active in real estate since 1979, having worked for various real estate companies as a manager, trainer and REALTOR®. Darrell delivers a series of higher learning products for MaxWell, including the MaxWell in-depth ‘Acclerator’ training program designed for new Calgary and area REALTORS®. Classes are held at the MaxWell City Central office. The program consists of 12 modules conducted over 52 hours.

The 12 modules consist of:

#1 Basics of Business
  • Qualities of a successful REALTOR®.
  • Keys to good listening.
  • Common fears.
  • Becoming a questioning expert.
  • Mobile office kit.
  • Listing/sales kits.
  • Personal/business planning budget.
  • Resources.
#2 Goal Setting
  • Importance of goals.
  • Rules for goal setting.
  • Steps in goal setting.
  • Plan of action.
  • Tracking your progress.
#3 Time Management
  • Ideas to maximize your time.
  • Seller time management.
  • Buyer time management.
  • Other tips.
#4 Prospecting
  • Sources of generating business.
  • Why REALTORS® don't prospect.
  • Rejection.
  • FSBO prospecting.
  • Role playing
  • Geo farming.
  • The Internet.
#5 Listing Process
  • Measuring Guideline.
  • Measure and inspect (field trip).
  • Prelisting Binder.
#6 Listing Process
  • Preparing the CMA.
  • Common Adjustment Values.
  • Putting it all together.
#7 Listing Process
  • Qualifying.
  • Contacting.
  • Presentation
#8 Listing Process
  • Closing.
  • Objection handling.
  • Using Presentation Manual.
#9 Listing Process
  • Effective Open Houses.
  • Handling Ad & Sign Calls.
#10 Home Buyer Process
  • Introduction.
  • Qualifying.
  • Interview.
  • Obtaining loyalty.
  • Using Home Buyers Profile.
  • Role Playing.
#11 Home Buyer Process
  • Showing homes.
  • Buying signals.
  • Objection handling.
  • Closing.
#12 Home Buyer Process
  • Presentation of offer.
  • Negotiating Skills.
  • Working with different personalities.
  • Writing the offer.
  • Terms/conditions.
  • Role playing.
  • Follow Up
For more information about MaxWell’s ‘best of industry’ training, contact Darrell Cain by telephone 850-5386.

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