About Heidi
MaxWell Challenge Realty
I am a dedicated real estate professional, licensed since 2007. Continuing the legacy of my father, a highly successful residential and commercial real estate agent, I bring a unique blend of market expertise, strong communication skills, and a client-first approach to every transaction. My business is grounded in trust and a genuine passion for helping people make confident real estate decisions.
Before entering the real estate business, I earned a Bachelor of Arts in Sociology and Psychology from the University of Alberta. I began my career as an Employment Counsellor with the YMCA, later transitioning to a student advisor role within the government sector. My background in counselling has shaped my real estate practice with a focus on active listening, understanding people’s needs, and guiding them through significant life transitions- skills that continue to serve me daily in real estate.
Born and raised in Edmonton, I know the city and surrounding communities inside and out. My clients describe me as professional, diligent, and highly responsive. I take a hands-on approach through every step of the process, ensuring no detail is overlooked and that my clients feel reassured and well-represented from start to finish.
Real estate transactions can feel overwhelming, but my goal is to make the experience smooth, informed and even enjoyable. My mission is simple: to treat every client as if they’re my only client.
With nearly two decades of experience, I offer a blend of proven skill and personalized service- supporting buyers, sellers, and investors through every step of the real estate journey.
Ready for your next move? Let’s talk about how I can help make it happen!

