What do the Edmonton Oilers and real estate have in common? More than you might think. Both hockey and real estate are fast-moving, competitive, and demand strong strategies for success. As an avid Oilers fan and real estate professional, I've noticed striking parallels between winning on the ice and in the housing market.

Strategic Playmaking

Just like the Oilers craft game plans to outmaneuver their opponents, successful buyers and sellers must have a clear real estate strategy. The Oilers' coaching staff doesn't simply send players onto the ice without direction; they analyze opponents, identify weaknesses, and develop tactical approaches for each game.

In real estate, this translates to understanding market conditions, knowing…

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Fashion Revolution Day and Real Estate Attire: Building Trust Through Your Wardrobe

Published by Ron Alfred De Guzman | MaxWell Realty Blogs | April 24, 2025

At MaxWell Realty, we believe in the power of authenticity, transparency, and making meaningful connections with our clients. Let's explore how real estate professionals can align their wardrobe choices with these values while navigating Canada's warming seasons.

The Powerful Story Behind Fashion Revolution Day

When the Rana Plaza factory collapsed in Bangladesh on April 24, 2013, claiming over 1,100 lives and injuring countless more, it exposed harsh realities within the fashion industry (Fashion Revolution, 2023). This tragedy sparked a global movement that continues to…

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Administrative Professionals: The Hidden Champions of Real Estate Success

Published by Ron Alfred De Guzman | MaxWell Realty Blogs | April 23, 2025

April 23, 2025, marks National Administrative Professionals' Day—an opportunity to recognize the incredible individuals who keep the real estate industry moving forward.

In the fast-paced world of real estate, success often hinges on the details. While agents and brokers may be the public face of the industry, it's the administrative professionals working diligently behind the scenes who ensure that transactions proceed smoothly, clients remain satisfied, and offices operate efficiently. At MaxWell Realty, we recognize that these talented individuals form the backbone of our success and deserve to…

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7 Tech Trends Transforming Canadian Real Estate in 2025: Your Guide to Staying Ahead

Published April 23, 2025 | MaxWell Realty Blogs | Ron Alfred De Guzman

In today's rapidly evolving real estate landscape, technology isn't just changing the game—it's completely rewriting the rulebook. At MaxWell Realty, we're committed to keeping you informed about innovations that can transform your business and client relationships. From AI-powered assistants to blockchain transactions, these technologies are no longer futuristic concepts but present-day tools that forward-thinking agents are already leveraging.

Let's explore seven game-changing tech trends reshaping Canadian real estate and how you can implement them to stay ahead of the competition.

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Earth Day: A Celebration of Sustainability and Its Impact on Canadian Real Estate

Published April 22, 2025 | MaxWell Realty Blogs | Ron Alfred De Guzman

Every year on April 22, the world comes together to celebrate Earth Day, a day dedicated to raising awareness about environmental protection and sustainability. But did you know that this global movement has deep roots in history and a significant impact on industries like real estate, especially here in Canada? As we gear up for Earth Day 2025, let’s explore the fascinating history of this important day, its relevance to the real estate industry, and its special significance in the Canadian context.

A Brief History of Earth Day

Earth Day was born out of a response to environmental crises,…

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